Businesses need to think differently about customer feedback data in 2020
Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year for businesses looking to improve operations and the...
View ArticleGet ready for an even stronger Google in 2020
Welcome to a new decade. Search behavior continues to shape the way businesses operate in the digital world. And Google continues to influence search behavior. As I talked with my colleagues and...
View ArticleThe rise of customer review amplifiers
Back in 2016, I introduced the concept of data amplifiers in this column. I defined them as consisting of publishers (such as Apple and Google) and data aggregators (such as Infogroup) that together...
View ArticleWhen your Google My Business listing becomes your lifeline
The recent days and weeks have been a blur as I’ve helped clients manage their online reputations amid a global pandemic that continues to inflict a heavy toll. Oftentimes Google My Business has been...
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Is automotive a bellwether for Google My Business trends during COVID-19?
Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to...
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How 9 major Google My Business updates in 2020 can help you rebound
So long as the COVID-19 pandemic remains in our lives, brick-and-mortar businesses will experience a roller coaster of re-openings, temporary closures, victories and setbacks. Along the way, it’s...
View ArticleThe rise of reputation experience management
If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always known that customer feedback influences whether...
View ArticleThe 2020 holiday season is here: Get your digital house in order
It’s the 2020 holiday shopping season and it’s different than previous shopping seasons, and retailers everywhere are going to need to manage things carefully. Let’s take a closer look. Shoppers will...
View ArticleWhere Google is placing its bets in 2021
Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands...
View ArticleWhy consumer privacy is Google’s ace in the hole
The latest earnings announcements from Alphabet and Facebook have made it abundantly clear that the consumer privacy movement is creating a competitive advantage for Google. It’s important that...
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